Betway has agreed to a deal to further expand its portfolio in the quickly growing Esports sector in 2018, announcing a deal to sponsor three professional Esports competitions.
The leading online bookmaker will provide sponsorship to the Electronic Sports League (ESL’s) Intel Extreme Masters and ESL One events this year (beginning with the IEM Katowice), in addition to seasons 7 and 8 of the CS:GO Pro League, which conclude in May and December of this year.
In 2017, Betway manoeuvred into position as one of the leading global brands in Esports betting, with sponsorships including the CS:GO Pro League, and ESL One Cologne in addition to their partnership with one of the leading Esports team, the Sweden-based ‘Ninjas in Pyjamas’ professional outfit. That 2017 deal represented a record commercial partnership for Betway; becoming the first ever British-based bookmaker to directly invest in an Esports team.
The ESL is a renown Esports company that has organised worldwide competitions since its establishment in 2000 and it is widely considered the oldest eSports organisation still in operation today.
Esports Popularity & Exponential Growth
You can say “it’s not a sport” as much as you would like, however, competitive video gaming (colloquially known as Esports) — is a thing, and, it’s a big thing, that is only forecast to grow bigger and bigger. Its growing so quickly on the back of the growth of the global gaming market itself.
The global game market will hit CAD $151.5 billion in revenues this year, up 10.7 percent in the last 12 months.
Mobile gaming revenues for 2017 were readjusted upwards from CAD $60.2 billion to CAD$65.8 billion. The growth was primarily driven by a larger than anticipated growth numbers for China and Japan.
Esports is a strong part of the growth, with total Esports revenues forecast to potentially deliver CAD $3.27 billion by 2020, a figure that has been revised upwards by approximately CAD$1.3 billion in the last 12 months.
With the growing popularity of Esports games, market analysts are predicting further growth in mobile gaming as a whole. By 2020, mobile gaming is anticipated to potentially expand to CAD $187.5 billion in revenues on a global basis.
Betway is one of the largest online sportsbook brands in the world. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA). Moreover, Betway is accredited by trusted international testing agency eCOGRA, the primary industry organisation ensuring fair play for all online players. Betway is also a major partner of the Professional Players Federation (PPF) and is an annual donor to the Responsible Gambling Trust.
The company was established in 2005 primarily as a sports betting platform, however, Betway rapidly grew to embrace many other exciting features such as a Casino, Poker room, a Live Dealer Casino, and of course now, Esports.
As Betway is the official sponsor of West Ham Football Club and several other popular EPL clubs and European teams, you might expect that sports betting is Betway’s primary focus.
However, taking a trip to the Betway online casino, live dealer casino, and even bingo sections, and one quickly becomes aware that Betway has put a lot of time and effort into every section of their site to become a holistic ‘one-stop’ online gaming shop.
Betway is a user-friendly and customer-focused online casino and sportsbook that makes it easy for the online player to introduce themselves into all forms of online gaming. In particular, the Betway sportsbook offers many great sports betting options on virtually every sport you can imagine. Specifically, they do an excellent job for Canadians with a full range of North American sports betting options available such as NHL, CFL, NFL, MLB and NBA.
Betway’s Role in the Esports Growth
In 2015, Betway moved into the field of Esports and now offer a number of ways to enjoy the Esports betting experience. Betway launched their eSports portal in September 2015, and have been offering a mix of pre-game lines, in addition to live and prop bets. Betway have made huge advances in the Esports betting world and are one of the undisputed global leaders of the many combined online casinos/sportsbooks that have realised the growth and potential of the Esports industry will have on bookmaking. Esports markets available on the Betway website are growing constantly and evolving as the sport itself moves from an underground ‘movement’ and into a mainstream sport. Betway has continued its position a leading proponent for growing integrity within the Esports industry having become a founding member of the Esports Integrity Coalition (ESIC).
ESL’s Opinion on the Betway Sponsorship Deal
Bernhard Mogk, Global Senior Vice President Sales & Business Development at ESL, has spoken in glowing terms of the continued and enlarged ESL partnership with Betway;
“With the expansion across further ESL assets, we are building on our successful partnership with Betway. We are glad to have found such a strong and reliable partner and together we are looking forward to an exciting year full of Esports action.”
Betway’s Excitement to Grow and Enlarge the Esports Industry
Adam Savinson, Betway representative, said of the partnership with the ESL;
“We’re really excited to be sponsoring some of the biggest events on the Esports calendar. We’ve already enjoyed an incredible amount of success over the past 12 months, becoming the first betting partner of CS:GO Pro League and ESL One Cologne, and we can’t wait to build on this further. Following on from the success of our previous sponsorships, we will also be on the ground creating our iconic CS:GO content.”